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To give advertisers more options to reach customers with the right message at the right time this holiday season, we’re introducing new ad tools and formats to turn interested shoppers into new customers. http://dlvr.it/TDJcxw

We caught up with Magen Hanrahan, SVP, Consumer Understanding & Experience at Ferrara, to hear more about how their brands stay tapped in and lean on creative to find new audiences. http://dlvr.it/TDJGF2